Beautiful Swaddles. Made Well.
Our distinctive swaddles are for mums with style. The unique patterns are designed by UK illustrators and printed in beautiful dyes for an impactful finish. Our 100% organic cotton is soft and breathable, whilst being tough enough to survive life with a newborn.

Sustainable Packaging
Our boxes are made from recycled materials, and can go on to be recycled themselves. If they do end up in landfill, they biodegrade leaving behind only natural materials.
The Baby Bag Essential
Our extra large swaddles are the ultimate multitaskers. Swaddle, breastfeeding cover, sheet, playmat, mop, scarf. Chuck one in your bag and you're ready to go.
Sustainable To The Core
Our production process has been designed from start to finish to be as sustainable as possible.
We have partnered with accredited workshops in India who share our values. So from farming to dyeing, production to packaging, every stage is designed to be kind to people & the planet.